Greg Rolfe

Chief Strategy & Development Officer

Greg Rolfe is a fixture in the Central Texas recovery community, recognized for his ability to build treatment programs that balance operational discipline with compassion and purpose.

As chief strategy and development officer at Plum Creek Recovery Ranch, Greg leads long-term growth, partnerships, and program development. His work centers on creating programs that are operationally sound, clinically accountable, and guided by a clear, consistent treatment philosophy.

Greg brings decades of experience developing and operating addiction treatment programs across Central Texas, including residential treatment, medical detox, and sober living. He has built multiple programs from the ground up and held executive leadership roles overseeing operations, program development, and referral relationships. This background allows him to align strategic direction with the practical realities of patient care and family needs.

In long-term recovery himself, Greg is a committed advocate for the 12-step tradition and its role in sustaining life after treatment. A dedicated family man, Greg lives in Austin but loves escaping to his ranch near Dallas to spend time outdoors with his wife and three children.